Whether you have just become a licensed real estate agent or are thinking about choosing this career path, you have probably noticed that many women are working in residential real estate.

And while, sadly, they might not always earn as much as men doing the same job, we can’t deny that some women in real estate are very successful and inspiring. You probably know a few successful women realtors in your area and wish you could learn a thing or two from them.

Are tiy wondering how to be a successful woman in real estate? Success is totally doable for female real estate agents. With dedication and effort, you will to eventually be able to share your own success story to inspire other women.

Here is a guide on how to be one of the successful women in real estate:

1. Be self-assured and stand up for yourself

As a woman working in real estate, you will probably encounter some challenges that men don’t have to bother with. This might be even more true if you work for a real estate agency that mostly employs men.

You will need to be self-assured and stand up for yourself whenever a problematic situation arises. Some men might just need a gentle reminder that women are just as capable of becoming successful real estate agents.

2. Build great relationships with your clients

Being successful in real estate is not about trying to sell more houses than everyone else at the office. Of course, being able to sell many homes is great. But what matters the most is the relationships you build with your clients.

Your clients want to sell or buy a home. But above all, they want to hire a real estate agent who will truly have their best interests at heart, listen to them, and meet their expectations. They want to work with someone they can trust and feel comfortable interacting with.

Many women in real estate use CRM to manage their client information. The CRM for real estate agents is a handy tool that allows you to compile data, analyze insights, and build great relationships with your clients.

3. Always be available for your clients

Clients always appreciate a real estate agent who is available and able to give them their full attention. Do your best to answer their questions and concerns quickly whenever they need your help, even if they send you a text message during the weekend when you’re not supposed to be working.

When contacting your clients, it’s a good idea to check with them whether they prefer text messages, emails, or phone calls.

4. Present yourself as an expert in your neighbourhood

To be a successful woman in real estate, you need to gain experience and credibility. When your clients are satisfied with your services, they will likely recommend you to someone else.

Referrals will, of course, help you grow your client base. You also need to present yourself as an expert in your local market. Show your clients and potential clients that you know everything there is to know about your neighbourhood and that your knowledge will be of value to them.

5. Improve your negotiation skills

Knowing your local real estate market is not enough. You need to have great negotiation skills when dealing with sellers or buyers. This will make it much easier for you to close a deal and make your clients happy.

If you are not naturally good at negotiating, you can work on developing and improving your skills. Before you even think about trying to close a deal, do some research. Find out what both parties want, and think about what could satisfy everyone.

Then, when it’s time to negotiate, set expectations right at the beginning of the conversation. Make sure everyone knows what to expect, and put yourself in the right mindset to hopefully manage to make everyone else feel at ease.

6. Keep up with the latest marketing trends

Successful real estate agents are staying up to date with the latest news in the industry. But they also need to be able to keep up with the latest marketing trends.

This means, among other things, that you should have a mailing list and a page on at least a few social media sites. Facebook is a good place to advertise new listings and answer questions from potential clients, but you can also create original and engaging content for other platforms.

7. Make goal setting a regular habit

We all have our definition of what success truly is. But many women will feel successful when they manage to achieve their goals and make their dreams come true.

If you never set any goal for yourself, how will you know if your efforts generate any results?

Take a moment to regularly set goals, and write them down. This will help you measure your progress as well as your success.

8. Work in real estate because you genuinely love it

Success is also about loving what you do for a living. If you genuinely love working in real estate, any step you take towards becoming a successful agent will feel like a wonderful adventure, never like a chore.