Category: Women in Business

6 Ways a Mascot Can Improve Your Brand

Branding has become a critical business practice due to the growing saturation of markets and globalization trends. There are a wide variety of ways a company can use branding to their advantage in today’s world of business, it really depends on what the company wants their brand to communicate to customers. Mascots are an effective […]

6 Different Types of Electric Bikes

There are many benefits to using an electric bike, or “e-bikes”, as opposed to a car, public transportation, taxis or rideshare apps. For one thing, you save a lot of money because biking of any kind is free. You don’t even need a licence or insurance to ride an electric bike, the only cost is […]

7 Best Banner Design Ideas for Start-Ups

No, we are not talking about digital banners that you install on the side panels of websites. Banners stands are one advertising tool used frequently for both online and on-site marketing. Banners are extremely effective for displaying your brand name and your key marketing message, whether you’re doing that at a Congress, a meeting, a […]

Elements of a Good Corporate Video

A highly effective corporate video is an asset and almost a requirement in today’s hyper-visual world, regardless of whether you are introducing something new to a customer or training a new hire. However, when communicating a message through corporate video, the message can sometimes get lost in translation.  If you have not made a piece […]

6 Things to Know About Flexographic Printing

Even though you may not be familiar with it, flexographic printing is one of the most popular and effective printing methods. However, there are plenty of projects that may require a different method. Whether you are buying a flex printing machine for your business or are pursuing the machine for a project, there are several things to know beforehand.

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